PORTFOLIO

PORTAFOLIO

krenmil@gmail.com

I got into marketing through my passion for live music and culture. Festivals, concerts and cultural projects: audience strategy, campaign planning, budget, media buying and ticket sales.

I've run marketing for Festival Cordillera, ATEEZ, Pixies, Joaquín Sabina, Monsters of Rock and Baum Festival, working alongside booking, production, PR and sponsorship.

Currently Project Manager & CRO Specialist at Netalico, working on specializing in conversion and analytics for ecommerce brands.

KAREN GUZMÁN

Marketing & Brand Lead — Live Music & Culture

Selected Works

PROJECTS WORKED AS SENIOR MARKETING COORDINATOR

FESTIVAL CORDILLERA '23 

ATEEZ '23

FESTIVAL GABO '23

BAUM FESTIVAL '23

MONSTERS OF ROCK '23

ELADIO CARRION '23

JOAQUÍN SABINA '23

PIXIES '23

EBY “MOVES WITH YOU”  '24

OTHER PROJECTS

I’VE WORKED WITH

McDONALD's '20

OLU & CO DETROIT '18 

A&A AGENCY NYC '17     

HARD ROCK CAFE COL '13

Check out my LinkedIn for a deeper look

Marketing strategy and project management for festivals, concerts and cultural projects, from planning through to ticket sales.

Outside of work, I’m either on the yoga mat, in a pilates class, or spinning tracks. If you’re into any of that, we’re already on the same wavelength. Let’s connect!